27

Jun

Direct Sales - How We Generated $62,250 From $600

Posted by admin  Published in General

So I thought I should make a post to further talk about this fly wheel of action we mentioned in our previous post Take Massive Action
which also actually also has to do with the latest post about Writing Dynamic Sales Copy With Shaune Clarke

We actually kicked this particular action fly wheel off around 3 weeks ago.

The particular industry is not important, it is outside of the IM industry, it is an monthly service with the average price being between $1500 & $2500 per month, and it is a new company for us.

Our goal is to beat down our competitors so they dont know what hit them because the industry really is in a bad shape.

So our first method of marketing was very simple… Very effective.. Old School Direct Sales Marketing.

Thats right… We created a sales pitch… Printed Letters… Licked Envelopes & sent REAL mail.

I would go as far to say real mail has even more effect these days then email with all the spam going on.

Obviously we used Shaune Clarke’s immense copywriting skills that he taught us in his copywriting coaching program to create the letter & then we set about sending out.

Our goal was to send out 50 per day to reach 1000 business owners as our test.

To do 50 a day although not much, is actually quite a bit to do when you have to modify the letter every day, print them out, fold them correctly, put them in an envelope, stamp it and send it.

All up it took both Daniel & I around 2.5 hours every day each so 5 hours of man work.

We decided to do it ourselves first so we could build the system should it prove being worth it, and then hire someone to do it all day.

So I bet you would love to know the results right?

Well we know the average client would stay with our service for around 10 months, most often then not it was much longer but this was the minimum.

Hammer Time: (Okay poor Mr T joke there)

  • We sent out only 600 letters
  • Average call back rate was 2 - 3% (pretty darn good for direct mail)
  • My closure rate on the phone was around 75%

Total Action Cost:

  • 50 cents per stamp
  • 50 cents for ink, paper & envelope per letter (used office printer)
  • Total Cost Of $600 (around that dont have final numbers yet)

Total Action Profit: - We are still finalizing some of the contracts though they are as good as done

  • 2 x $2500 per month client
  • 1 x $1000 per month client
  • 1 x $250 per month client
  • Total Monthly Income Increase: $6250
  • Total Client Value Over 10 Months: $62,250

So let me just get summarize this.

We spent $600 in cost

We will make $62,2500 over the next 10 months

Does it work when you can take consistent action?

You freaking bet it does.

Could anyone have done this…. Absolutely

So the next step for us is to hire someone to stuff envelopes for us all day long and get sending. We have a system that works now so its ready to step up a notch.

This is just one spoke in this action wheel, now do you think as we add other spokes this wheel of action gets pretty freaking huge?

Again if you dont know what I am talking about by action fly wheel & taking urgent action check out…

Take Massive Action (inspired by Rich as mentioned in the post)

And Rich’s two latest posts

No Body Is Perfect

Taking Action - The tiger Woods Secret

These are our real results & we do take this seriously…

If you just find something your are good at or that you can offer to the market you really can make a fortune with taking massive action.

Have a wicked weekend

Marc Lindsay

Popularity: 50% [?]

4 comments

21

Jun

Have You Started Your Own Fly-Wheel Of Action?

Posted by admin  Published in General

After just reading a post over at Rich’s blog I thought it needed to be spread here too :)

Let me just quote a specific section first.

“Successful entrepreneurs look at practically every moment of every day like a challenge–and they attack it accordingly. This high need for achievement motivates them to turn their ideas into action. ”

 Taking Action - The Importance Of Being Urgent

This post and specifically that paragraph (which just personally really resonated with me) really nailed it.

As Rich mentions…

” This ability will supercede intelligence…talent…and even connections in determining how big you want your company to grow and how fast you want
to get there. I’ve seen it happen a thousand times.”

I mean wow…

Are you reading that?

We call it the “fly-wheel of action” simply because you will notice if you just keep providing continual consistent action into your business over time the “fly-wheel” picks up speed and stopping it becomes much harder.

All of the action you have done adds a tiny bit of speed to this wheel until eventually it is moving so fast you couldn’t stop it if you tried.

If you take action at the pace of “urgency” you can really take your business to a completely new level that you have never seen before.  This is absolutely true and you know when you are taking action and when you are not.

Unfortunately its easier said then done.  As an entrepreneur too many times I have caught myself in a state of stagnation rather then moving forward with our ideas & goals to just make them happen.

Right now we are sitting on one idea that is a multi-million dollar business here in Australia.

In-fact I have been sitting on it for about 4 to 6 months now and done nothing with it.

Do you know what it required me to do personally?

  1. Contact my design team to organise the design
  2. Contact the web team to put it into practice (set the site up)
  3. Contact our data-entry team to enter the information
  4. Oranise with our SEO team to do the SEO
  5. Be willing to spend a few thousand dollars

Thats It.

It took me 6 months to do that…

Do you know how long this realistically took me to organise?

Less then 30 minutes including researching site designs I liked for our designer.

Instead if I had have just taken action on it 6 months ago we would already have first page rankings for our determined industry and have a wildly profitable non-IM business setup.

So Rich… Thanks for helping me realize that no matter what you are doing in life, try not to get so involved in the day to day running of business and be ready & willing to take action NOW not tomorrow.  Tomorrow never comes.

Please read Rich’s post and then following his exercise post your first two items you are going to take urgent action on TODAY.

Cheers

Marc Lindsay

Popularity: 45% [?]

6 comments

4

Mar

Niche Annihilation Method Review (NAM)

Posted by admin  Published in General

Hey Guys,

So I got hold of Niche Annihilation Method before it even came out. See Rob Benwell has been incredibly hard to get hold off lately and now I know why. He has locked himself away to finish this and another product.

Here is where I first got back in touch with Rob about Niche Annihilation Method.

[2/20/2008 10:17:00 PM] Rob Benwell says: not too bad… just finsihed the ebook yesterday so I’m now back online lol
[2/20/2008 10:17:04 PM] Rob Benwell says: here it is…
[2/20/2008 10:17:15 PM] Marc Lindsay says: Awesome man

Here is a screen shot of the front page.

nam.jpg

So what are my thoughts on Niche Annihilation Method?

Well I believe my testimonial on their sales page pretty much stated it all but let me go into it here anyway.

I’ve earned a lot of money through many of Rob’s teachings and techniques, from early days before we launched our flagship plr membership. Following his first product BTTB we produced it on a mass scale and made some really nice income. Some of those sites even today make money even though I have done nothing to them in over 18 months.

Niche Annihilation Method is what I would consider one of the best writings Rob has done yet.

It is a solid read the entire way through with simple yet effective techniques that just plain work. The best part about the guide is that it doesn’t overly complicate things but puts them in a simple format that you can execute. Followed up by video training to re-enforce the learning.

Apart from the heading over at NAM Rob also doesn’t claim outlandish results. He shows you that you can dominate a niche industry with a product very easily (Rob is even in the fish training industry), so he gives examples of sites earning less then $100 a day, to sites earning much more then that, all from his own examples of sites he actually owns.

Let me give you a tip too that I don’t think he has mentioned anywhere yet. I know for a FACT that quite a few of Rob’s mini niche products (which he is dominating in) are PLR products, Rob has told me privately many times that he loves using PLR Ebooks, re-designing the front page and graphics, doing a small repackage and then marketing it.

This lets him leverage his time in a much more efficient manner.

There are quite a few points in Niche Annihilation Method that I really wish Rob would have left out, but then again I am just being selfish with some tips I’ve been using for a long time when it comes to SEO. Rob has released them in this guide.

Overall I enjoyed the read, picked up a few new tips (Always keep learning) and even put a few new things into action.

This guide is by no means a fully in-depth training course, but then you wouldnt expect that from a $47 product.

What Niche Annihilation Method is, is a solid guide with really solid principles and teachings that if followed will increase your business.

It is definitely aimed at the “newer” Internet Marketer and not so much at the advanced.

Again nothing will ever work for you without hard work or action. If you think you can buy this guide and make money without setting up anything or doing the work. Put your card away now.

If you have started marketing niche products recently and are looking for some tips to take things further from someone that is doing very well in this already then check Niche Annihilation Method out.

As always leave your comments.

p.s PLRPro Ebooks goes really well with this :P

Regards

Marc

Popularity: 53% [?]

1 comment

16

Jan

The sweet aroma and taste of humble pie

Posted by admin  Published in General

Or should I say, the gagging reflex of having it shoved down my throat :)

I learned a good lesson today, or I should say, relearned a good lesson…

Never rest on your laurels.

We had gotten behind with the delivery of our content because of Christmas, but all Christmas was, was an excuse, had we been more prepared, delivery wouldn’t have been an issue, and I put myself into the mindset of believing it was ok to be behind at Christmas… WRONG!

I’m going to quote someone from our members only forum and I hope they don’t mind:

“And when there’s a holiday involved, use that as an excuse for early package release rather than late. ”

That’s good business sense right there.

The lesson here for everyone else, is that when things are going fantastic, don’t sit back and let things coast, coasting is the beginning of the end, and the momentum that you have built is far more difficult to get going again.

Just a short one for today, but very profound :)

Daniel

Popularity: 25% [?]

2 comments

10

Jan

The Dip - A Book Every Human Being Should Read

Posted by admin  Published in General

So I sat down the other day and pulled out one of my many books that are on my bookshelf that are in my “to read pile” and this one happened to be by Seth Godin.

I literally consumed this book in about 20 minutes (seriously, think the Cookie Monster sitting down to some Mrs Fields Triple Chocolate Cookies) - It’s really short, like 100 or so pages, and the pages are not even full pages, but it’s probably one of the best 20 minutes I’ve ever spent.

Basically Seth discusses the quality, or lack thereof, of quitting, when to quit, and why.

I don’t believe he wrote the book for any other reason than to get people thinking, there is no specific ‘action list’ that you can really take away from it, but what it does, is gets you thinking about your focus, your direction, and what you are currently doing.

It made me think about the many things we do, the many sites we have, and the division of focus that it creates. While we have a fantastic team, both in house and our outsourcing guys, and members and clients who are extremely patient, the fact is, we do them all a disservice by putting to much on our plates.

This next month or two for us is going to be a refinement of our focus, cutting off some of our sites, either selling them or just dumping them. Making sure what we have currently is running as Marc likes to say “tickety boo” (basically means running like a well oiled machine).

If you have the chance to pick this book up, I highly recommend it, it’s one of those books that is definitely worth the money, and the time it takes to read.

Daniel

Popularity: 30% [?]

2 comments

4

Dec

Feedback Only Post For The High Quality Articles

Posted by admin  Published in General

Okay

So I have sent out most of the emails now for the free high quality content that include a link to the content for you too download.  There were quite a few requests as you can see by the amount of comments that were left in the previous post.

Please keep this post strictly for feedback comments on the articles and covering the main points in the email you received.

If you are yet to request the articles please do so in the post previous to this, we will be stopping anyone else requesting the articles from tonight onwards.

Let the feedback begin :)

Regards

Marc Lindsay & Daniel Turner

Popularity: 30% [?]

30 comments
Next Page »