Jonathan Van Clute Review

Born and raised in California’s Silicon valley, Van Clute’s computer experience goes way back in 1975 at the tender age of two. Since then, he has not separated himself from the PC.

It was in the 1980’s when Van Clute – as a teenager - sold cassette albums which he produced in his very own home digital studio. It is quite natural for him therefore to transition towards internet marketing.

A few years later, Jonathan van Clute released LPGen in 2007 with the aim of helping marketers - who use pay-per-click advertising – give search engines its needed relevancy automatically.

Basically, LPGen is designed to produce keyword-rich landing pages fast and quick – a perfect feature to allow pay-per-click marketers produce relevant content for their paid search campaigns.

Those who do pay-per-click advertising are knowledgeable of the challenges such a method entails, specifically the ability to produce relevant landing pages for marketing campaigns which often contain hundreds if not thousands of individual keywords.

Fortunately, Van Clute’s background is very well suited to the pay-per-click method. Do note that Van Clute was originally involved in paid search traffic thru the Pay Per Click Formula of Gauther Chaudry.

During that time, the quality score of Google for paid search campaigns was quite lax. Things changed in 2007 though when Google started its famed “Google slaps” – an effort implemented by Google to force advertisers create better content for users. Similar to other pay per click marketers, Clute’s campaign was impaired by high bid prices and poor quality scores.

To improve his results, Van Clute then produced and released LPGen – a product initially made for other Pay Per Click Formula forum members.

Because many thought LPGen was a good product, word easily spread of LPGen’s efficacy. Eventually, many discovered that LPGen is a tool which could be effectively used to increase score quality as well as lower the price of bids. Naturally, everyone wanted to have LPGen for themselves.

Currently, LPGen is regarded as a vital tool for numerous affiliates (with some earning as much as $10,000 each month). Most of these affiliates are convinced that their success would not have been possible without LPGen.

Van Clute also won the Top Affiliate Challenge back in 2008 when he was pitted against similarly top affiliates with the goal of generating the largest commissions on the quickest time possible. Thanks to Jonathan’s use of LPGen, he emerged as the inaugural contest’s winner.

Van Clute also owns tooltrainer.com – an educational resource for internet affiliate marketers who cover a slew of topics. Van Clute basically blogs about a few of his good ideas for the improvement of paid search marketing results. It also discusses various methods, albeit not known, of using existing services and products.

Overall, Van Clute’s decent and long track record as a product developer and internet marketer is extensive. Among super affiliates who earn at least $10,000 per month, Jonathan is extremely well-respected. Also, for those who utilize paid search marketing in order to drive targeted traffic to their sites, most swear by the effectiveness of the LPGen program created by Van Clute.

As of this writing, Van Clute still lives in Silicon Valley with his partner of 8 years and his 3 cats. Besides spending lots of time in the internet marketing business, Jonathan has also worked as an audio engineer, software tester, video editor, music producer, windsurfer, motorcyclist, water-skier, animator and competitive snowboarder.

Currently, Jonathan is also the founder of the newly expanding sport called Segway Polo. His passions are also focused in further developing his ToolTrainer brand. He is also engaged in assisting other marketers via blogs, forums and webinars.

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