Dan Kennedy Review

It seems every marketer personally look up to Dan as an inspiration - a sentiment validated by Entrepreneur Magazine when it claimed that Dan Kennedy possesses “at least 101 money-making ideas for any business owner.”
No B.S., Dan’s teachings have similarly inspired corporate giants, political figures and even Hollywood. Also, those who are engaged in the internet marketing industry revere Dan Kennedy.

No B.S., Dan Kennedy’s career has spanned almost every profession as he is a speaker, writer, entrepreneur and consultant.

Dan also has an amazing ability to move from one field onto another different field. So far, he has worked with clients in 62 different businesses, professions and industries. He has also earned $250,000 in one month simply by providing advice on direct-response advertising, direct marketing, copywriting and marketing materials, strategy, infomercials, video production and profit improvement systems.

As a speaker, few of Dan’s speaking engagements include former United States Presidents, General Norman Schwarzkopf, Gen. Colin Powell, Mikhail Gorbachev and Margaret Thatcher.

As a writer, Dan has created thirteen business books. His most popular are the following: No B.S. Marketing to the Affluent, Uncensored Sales Strategies and No B.S. Ruthless Management of People and Profits.
Dan’s books have also been recognized on the bestseller list of BusinessWeek as well as in the list of 100 best business books by INC. Magazine.

As a consultant, his services have been asked by the following celebrities: Debbi Fields from Mrs. Fields Cookies, Brian Tracy, Donald Trump, Tony Robbins and Jim Rohn.

Corporate giants who have asked for his advice include IBM, American Honda and Pitney-Bowes.

Dan Kennedy has also authored full-page ads in more than 200 magazines. These include airline magazines, trade journals and publications such as Readers Digest, Cosmopolitan, The Wall Street Journal and USA Today.

The most popular of Dan’s products include: Advanced Coaching and Consulting Bootcamp, 10 Million Dollar Secrets, Champions of the Info-Summit, Big Mouth Big Money, Copywriting Mastery and Sales-Thinking Boot Camp, How to Write Million Dollar Ads, Creative Thinking for Entrepreneurs, Inside the Mind of the Millionaire Maker.

Dan’s genius is extremely in-demand. A couple who once came to him for advice because they were heavy with debt, had a failing advertising but a nugget of a business idea saw themselves two years later having zero debt and a flourishing home-based mail-order business which generates 200,000 per month at a profit margin of 40% all thanks to Dan.

Guthy-Renker Corporation also owes its $200 million a year business to Dan – being a member of their brain trust since its first Think and Grow Rich infomercial.

Another company, U.S. Gold, increased its sales twice thanks to Dan Kennedy’s marketing breakthroughs.

Ironically, despite Dan’s success, others have commented on the fact that he is not easy to do business with.

Dan follows a grueling speaking, consulting and writing schedule. He also manages his own business and produces his own infomercials. All these activities cause him to be rarely in his office that he almost does not take any incoming calls.

New candidates and clients are also advised to send in information via fax prior to having a phone appointment with him. Dan is also infamous for aggressively being resistant to having his time be wasted. He has also fired clients at some occasion. He has been described as being straightforward, blunt and almost lacking in diplomacy.

He is also extremely expensive. First-time clients start with a one-day consultation with Dan the cost of which starts from $7,800.

Per hour consultation usually costs $850. If a client relationship goes further on, Dan gets fees and royalties which are tied with the client’s revenues – these are applicable as long as Dan’s systems and materials are being utilized. For this reason, Dan regularly receives royalty checks each month from his numerous clients, usually for work he has done years or months ago.

Believe it or not, despite Dan being a marketing guru, most of his clients are acquired through non-marketing means.

Some of his clients approach him after attending his speaking engagements. Meanwhile, others come to him after reading one of his books, newsletters or listening to his cassettes. Other clients are at times referred to him.
Overall, Dan’s No BS approach – while it tends to aggravate some – has mostly enriched the lives of those who acted on his advice.

Dan Kennedy is also considered as the guru of the gurus having coached numerous internet marketing experts such as Yanik Silver.

He has also been described as an over-achiever. All in all, Dan Kennedy is a definite class act. All his products and books are very well-received. Plus, any search conducted online of whether Dan’s company or his efforts have been linked to a scam or any rip-off reports produced zero results.

• < Prev
• Next >