Phil Wiley could be considered as an unconventional online marketing guru. In his website, he explicitly describes how – unlike most of the world’s online marketers – he does very little work and instead spends most of his time atop a mountain in Australia towards the Great Barrier Reef’s southern end where he claims he gets a very lousy online connection. He also adds that the animals which live in his garden as well as those in the national park which surround his house are too noisy at times that it keeps him awake in the middle of the night.
