Believe it or not, he is also a medical doctor, Internet marketing Guru and business owner. Ken actually graduated with an M.D. at McGill University in 1979. But primarily, he stands tall within the ecommerce world thanks to his affiliate program and products which have assisted numerous individuals create a decent income online. He believes that his strong foundation in family and science have allowed him to create strong theories in business which eventually led him to success.
Do note that he also owned a game design company called Isovoy Inc. – a mixture of Ken and his wife’s surnames. Eventually, his design company produced and licensed more than twenty toy creations from 1985 to 1998.
Meanwhile, his SiteSell Inc. company – which designs and develops a web business-business building system via Site Build It! (SBI) consists of more than 20,000 members.
Evoy also advocates the idea that the internet marketing industry should assist “small small businesses” achieve success on the Internet.
Also, due to Evoy’s success in the internet marketing industry, he is mainly responsible for popularizing the internet term called “pre-selling” (originally used in the online newsletter of his company which was targeted to affiliates way back in July 1999).
In the newsletter, Evoy writes that whatever one writes will have a direct affect on the number of people who performs click-through. Essentially, with regards to writing content with the intent to pre-sell, Evoy encourages everyone to “..take your time and get it right.”
Evoy explains that pre-selling does not involve hard-selling a particular product. Basically, it involves the delivery of quality information which allows you to be perceived as an expert in the eyes of your visitors. After which, once this is accomplished, the next step is to monetize the targeted traffic.
Overall, Ken Evoy sums up his online and offline career as “a long – albeit exciting - strange trip.”
When he started as a medical doctor who practiced and taught emergency medicine at McGill University, he realized early on that doctors were forever doomed to be government slaves within his country’s socialized medical system. Though he still intends to practice emergency medicine, he only wants to do so as a hobby.
It was in 1996 when he started to become interested in the internet. At that time, Ken was able to develop a successful investing strategy in a niche market that is highly specialized.
Though he originally planned to use it solely for his own use, he then decided to utilize the software and the internet in order to generate a lot more high-potential investments.
Early on, Ken saw that the internet is a virtual Wild West and that anyone and everyone had the same chance of marketing a product or service on the web successfully. He also discovered that the Web is the premiere “high-density marketplace.” He compares it with Manhattan and how it is able to sustain expensive retail stores due to the large number of people on a single tiny island. He explains that the internet functions the same way as there are hundreds and millions of people currently sitting right in front of their computers.
Though he acknowledged that selling an investing software would not be easy, if not virtually impossible (because web visitors are hard to convince), he saw that he will be able to control the result if the following requirements are met: if his product is great, if the site is well-designed (which would then allow it to effectively sell) and when targeted traffic is attracted to the site.
Since the product’s November 1997 launch, Ken was able to earn more than $1,000 each day while some days netted $5,000 per day.
Overall, his software – which costs $1,000 per copy – was sold out in less than two years with the help of a process Ken created which was initially called Make Your Site Sell! – it eventually became the `Bible of Net-selling.’
Ultimately, this led to the creation of Ken’s ultimate all-in-one- product called Site Build It!
So far, Sitesell offers a product line which site owners have the option to sell globally. Meanwhile, his major business, Site Build It! Provides unique site building, e-market solution products and hosting with the aim of building profitable traffic which could be used either by beginners and online experts.
Ken’s SiteSell brand products are also respected within the online marketing community.
His marketing theories are also well-received that numerous post-secondary institutions have partnered with SiteSell Inc. in order to provide a course which utilizes proven marketing theories and practices.
The following are a few of Ken Evoy’s products: PennyGold – an informational product which helped Canadians wisely invest in the penny stock market. He also wrote a manual called MYSS (Make Your Site Sell) which consisted of a few hundred pages yet was only priced at $17. He also produced a slew of info-products such as Make Your Price Sell, Make Your Knowledge Sell, Make Your Words Sell, Make Your Content Presell, Make Your Net Auction Sell.
It was after all these when Ken developed the site building software called SiteBuildIt.
Currently, Site Build It are provided in 3 versions. The original Site Build It version is a streamlined tool system which is designed to automate the site-building experience and allow one to build a simple yet effective website.
The second Site Build It version provides individuals the opportunity to progress weekly within a small group via hands-on learning. This 12-week online course leads to the successful building of their business.
The third version is SiteSell Services. It offers the busy entrepreneur to create a site via SiteSell Service Specialists who will then be responsible for building the site.
Those who use Ken Evoy’s products eventually learn that working smarter is important in order to achieve success and that getting rich quick with no work is impossible.
Ken also makes sure that he performs an active role in the running of his SiteSell Inc. company as well as the selling of his products.
Ken also produced the 5 Pillar Affiliate Program which affiliates claim is the best ever affiliate program currently available in the online market as it allows them to earn as much as $75 for each SPI subscription sold.
Also, every affiliate has the ability to earn annual commission for every SBI subscription sold. A two-tier income is also possible thru Ken’s affiliate program. Every affiliate is also provided with numerous tools and resources at no cost all of which are specially designed by Ken to generate sales.
All in all, Ken attributes his success on his business philosophy that true success could only be achieved with the help of the best tools and information available to customers in a format that is accessible and at a cost that is affordable. Ultimately, this is the same system which has allowed SiteSell, Inc. to be the triumph it is now.
