The internet has certainly paved way for review sites, articles sites, blogs and forums as avenues for people to talk about and say anything about a certain person, business, or brand. Now the conversations that people do in these mediums can either make or break your business, whether it is online or offline. As such, many companies try to adjust the way they do their business because of the way that these mediums may affect their business’ reputation. This is where Andy Beal specializes on.
Radically Transparent: Monitoring and Managing Reputations Online is a book co-written by Andy Beal. This book teaches marketers, both online and offline, how to build, manage, and repair their reputation. The book consists of 7 steps that will help any business monitor their reputations easily. In the book Andy also teaches people how to build a positive reputation for their businesses. Some of the example he has reiterated in the book includes getting your website listed in social media sites, developing your brand, using PR in your content and knowing how to repair your online reputation whenever necessary.
Andy Beal also runs an online reputation monitoring and brand tracking service called Trackur. The service aims to help you and your business social media sites, blogs, forums and search engines about how your reputation is faring. You can easily find what is being written and the buzz about your business, employees, and even your competition. The service will help you gather valuable feedback for your business and it will be easier for you to defend yourself against those who are damaging your online reputation. The tool allows you to locate the site where these negative feedback came from so you can take appropriate actions.
Andy Beal also runs a blog called the Marketing Pilgrim. In this blog Andy talks about the latest news in internet marketing, search engine technology, technology, and marketing trends. He also discusses in here how you can use social networking sites to build a very good reputation for you online or offline business.
If you are someone who is really concerned about how your business’ credibility and image is looking right now in the eyes of the public, then Andy Beal is the man that you should consider following. His tips and advice on how to build a good online reputation are very helpful not only for large companies, but also for small businesses.
