Danny Sullivan, search engine guru, in's and out's of search engines, most popular search engine optimization experts.
He is also one of the most popular search engine optimization experts within the industry. Danny was also the editor-in-chief and founder of Search Engine Watch – regarded as the largest online publication about search engines.
Currently, Danny heads the new Search Engine Land website. He also writes on his new blog, Daggle.com where he offers the latest strategies and news on SEO, PPC and search marketing.
It was way back in 1995 when Danny started covering anything and everything there is to know about search engines. Basically, he has religiously followed the rise of the search industry right from its inception. For his efforts, he has therefore been considered as one of SEO’s most respected because he deeply knows what works in SEO. He also teaches readers on any latest updates with regards to search engines.
His 1995 study on search engines and how it specifically indexed web pages were later on published online and had the title, “A Webmaster’s Guide to Search Engines” - a real pioneering effort as it answered numerous questions Internet publicists and site designers had about search engines.
Due to the positive reaction he received from his study, he decide to expand the guide to Search Engine Watch where he served – as previously mentioned - as the site’s editor-in-chief until November 2006.
He is currently head of Search Engine Land and serves as its editor-in-chief. He is also the chief content officer of Third Door Media.
Currently, the world wide web is filled with a slew of information and topics about SEO. However, finding legitimate information is not easy as one has to separate sources which are reliable and those which are not.
Fortunately, Danny’s comprehensive search engine experience has provided him with the unique ability to dissect complicated strategies and make them easily understandable. He also finds it easy to adapt to the latest changes thereby helping marketers avoid expensive mistakes.
Danny also knows much – and is generous enough to provide info about – link building, keyword research, site building, content, PPC and mobile search.
His Search Engine Land Site provides users with an encyclopedia-like content which would definitely fulfill every marketer’s needs.
He provides various helpful columns such as one on b2b search marketing, selling SEO services, paid search, video search, link building, organic search, conversion and social media, among others.
His site is also regularly updated with the latest changes and news on the search engine industry.
Also included are new Google features which are available to webmasters. Users will also get to know how Yahoo is changing. Danny also offers his own two-cents on how Bing – the new engine – will affect search campaigns.
The site also features an article archive, videos and regular webcasts.
If you do find Danny’s free content extremely useful, you can easily upgrade to become a premium member. Doing so allows you to acquire video tutorials, browse his complete archive list, access expert how-to’s and watch video coverage from the Search Engine Expo.
Believe it or not, Danny’s expertise is very much sought and quoted by major media organizations such as The Wall St. Journal, The Los Angeles Times, USA Today, The New Yorker, Forbes, ABC’s Nightline and Newsweek.
Overall, Danny Sullivan is – without a doubt – an industry leader in the field of SEO. His huge fan following have constantly praised his teachings and work. Also, his 14-year long involvement in SEO puts him in a unique place to teach and explain the rudiments of SEO.
The premium membership his Search Engine Land offers has similarly received good feedback from customers that its $149 annual fee is more than enough for the valuably huge content it provides.
