Adbrite is a PPC or pay-per-click web-based program wherein advertisers can do full page advertising, banner ads or text ads. Adbrite stands out from other PPC sites because they only allow text ads on websites.
Through Adbrite, as an advertiser you can reach your target consumer across their network of sites ranging from major websites to smaller, much more market specific websites. You also can tell them if you want to oversee a specific site and if it qualifies your standards in reaching a certain target market.
Adbrite utilizes Open Targeting Exchange so that you can be sure your ad will benefit from leading targets. With this you can also oversee other sites which your ad has been placed on, and determine which has generated better exposure and income and can therefore more budget to the better performing sites. Adbrite also optimizes the pay-per-click performance on a site-to-site basis so that you only pay when someone click your ad.
If you are a publisher you benefit from Adbrite by tailor-fitting your website to the website you own. Adbrite boasts big name companies that advertise through them such as GM, AT&T, Verizon, and others. Aside from those they also thousands of advertisers just looking for someplace to put on their ads.
Adbrite also gives you a complete and detailed analysis as to who has recently and is currently running ads in your site. You can choose if you want the ad to be a full-page ad, banner ad, text ad, BritePic, or Inline ads. Great thing about these type of ads is that you can customize them without losing the sites value and real-estate. And you can even customize the ads to suit your website.
Adbrite may not be at league with Google Yahoo PPC but Adbrite has definitely established for itself a pretty good reputation. Advertisers just need to be more proactive as to choosing which sites they want their ads placed to ensure a steady stream of traffic and income, while publishers get to enjoy the same by customizing the ad to suit their websites image.
