The whole course is divided into three steps known as the pre-launch, launch and the post-launch. The course will teach how to set up an interesting story, one that Jeff emphasizes would be better if it came from your own experience, how to build psychological triggers (ones that will urge the potential customers to relate to your story and see your product as something that they need), and the effective use of tools.
The pre-launch stage is where people most often than not are mislad. They announce that they are going to launch a product however they fail to realize the importance of building up mailing lists for leads in order for the launch to be successful. This part sets the stage for the product launch and this is where Jeff would want to emphasize the importance of list building.
Product Launch Formula’s in depth details is the launch phase. In this part Jeff reveals how to use multiple consumption channels and message delivery channels so you list and leads can get your message or content. He teaches you how to effectively use blogs, RSS feeds, and message boards in order to have a successful product launch. He will also reveal how to use psychological triggers in order to get people interested in your product.
In the post-launch phase, Jeff will show you how to do follow ups that will ensure your leads will purchase your product. This is also a way of reminding them about their interest in your product and why they need to get it in the first place. Also Jeff emphasizes on some viral marketing techniques in here since the follow up also urges people to pass along the message about your product to their own set of leads.
Perhaps the best part of the Product launch Formula is the real-life case studies that Jeff presents for you to see exactly how everything was set up from the very beginning up until the post launch. Jeff also emphasizes on the importance of continuously interacting with your leads through your blog in order to answer questions that are being asked by your potential customers. It also breeds a certain level of trusts since the people can see you interacting with them.
Product Launch Formula has been garnering nothing but positive feedback among the people who have undergone the course. Even renowned internet marketers such as Frank Kern, Rich Schefren, and Yanik Silveradmit to have used the strategies that Jeff Walker shares in this course. This alone is proof of how Product Launch Formula is an effective and worthy tool that should be added into an internet marketer’s arsenal especially if you are planning on launching a product of your own.