One of the best sources of traffic data is your own. Website analytics provide high quality insights not only on your readership but also on the market at large. The difficulty lies in getting the data that makes sense to webmasters and internet marketers. The standard for free analytics, Google Analytics, covers most of the data that common marketers need. But if you want to push for the most relevant real-time data to improve your campaign, then you need a new approach to traffic analytics.