Micro-Continuity is created by Russell Brunson.  It is a home-study course which details the personal model Rusell has used to build for himself an income stream as well as sell a lot more products compared to the standard direct sales letter model.

Russell has had a lot of success with such a model and has so far been able to create a multi-million dollar business via the unique strategies as based on the model of micro-continuity model.

Take note that the continuity business model involves customers being charged per month for a specific membership or subscription.  This has been long known as an extremely profitable business model.  However, it has lately been receiving a lot of attention within the online marketing industry.  One specific reason for this occurrence is because the continuity model allows one to receive payment for a course for numerous months specifically for closing only one sale.

This allows the business to be extremely profitable using only very few customers and little traffic compared to other business models.

Also, it has been seen as a stable and reliable income source.  It is also considered as a significant front end product to market.

However, the problem with such a model is that a lot of people have the tendency to cancel their membership after a mere months.

Also, such a model requires one to publish new content each month specifically if you are operating a membership site or sending out a newsletter or DVD per month.

Such an issue brings on new types of challenges.  These include membership management, content production and customer service.

Basically, Russel has taken the benefits incurred from the continuity business model and made changes on it and has thus created the Micro Continuity Model. 

Russel’s model is different in the sense that his continuity programs run for a specific time until the course is completed.  Such a system allows customers to know that what they are purchasing has a finish date.

The best thing about the Micro Continuity model is that Russell breaks down large courses to smaller chunks and sends them out per month or every 2 weeks for a specific time length.

For instance, a $300 course is delivered within 6 months and the customer is then charged for about six months for $50 each month.

Russell has basically figured out that a lot more people are okay with paying $50 each month for a specific product than spending a total of $300 in a single go.

Customers are also highly likely to take in content and remain until the end since they are aware that it is a course.

Russell has also created a free video squeeze page where potential customers opt-in.  After which, they are then offered  a DVD at no cost – all they need to pay for is shipping.

Customers are then billed per month for their membership.

The exciting thing about Russell’s continuity model is that one only need to create their content only once – totally unlike the continuity programs.  Plus, the content gets delivered via an autoresponder sequence.

Basically, there are no DVDs being sent out monthly.  There is also no fancy membership scripts and no need to manage subscription.

Russell also provides members with scripts, templates, numerous case studies and marketing pieces all of which will help one get immediately setup.

One thing that is quite inconvenient with Russell’s Micro-Continuity program is that one can start this by merely creating the content for the first month with the rest to be created later.

Being able to have your micro-continuity site set up as soon as it is possible is a necessity.  It is important to stay quite ahead for at least two to three months of content prior to launching your site.

It is highly advisable not to wait at the last moment and provide poor content to buyers.

Do note that if you are considering to be a millionaire overnight by implementing Russell’s system, best to think again as nothing produces immediate income from little or no work.

Essentially, the Micro Continuity system by Russell is a good way for newbies to start in online marketing.  It is also an effective technique for experienced online marketers.

Micro Continuity is best for those who are knowledgeable about a specific subject as well as if you find yourself enjoying teaching people.

One also need to be able to make a physical product to give away.  This could either be a DVD, CD or documents/files.

Basically, this needs to be a physical item which could be sent via post.  Details of how this could be done is explained specifically.

The next process is to make a brief video.  Take note that this need not be flashy.  The important thing is that it provides a clear picture and clear audio.

Russell also offers members a powerful script which one could use in their videos in order for you to receive maximum uptake.

Another video is similarly required to  be shown after a user opts in your mailing list.  The objective of the video is to reveal the most critical aspect of your training.

Once a user does decide to order the product for free, they then pay for the product’s shipping and handling.  Immediately, they then become a member to your own membership site.

Remember that all this is taught step by step.  No complex programming is necessary.

All you have to do is ensure that you have made enough content to send to your subscribers and have it sent out once every week for as long as you want.

You basically have the option to keep going for a month or two or more.  The best thing about the system is that you only need to produce the content for as much weeks as you can and they pay until the course ends or when they cancel.

For instance, if you decide to send lessons or content for 52 weeks, you simply need to create 52 weeks worth of content only once.  After which, you need not send any more.

Also, you need not produce all the content in one go prior to the launch.  This allows you to set up quickly.  You could easily produce content that is worth one week and launch it.  Do note that it is important to keep on producing content that is worth the time you promised users.

As a summary, the following are the benefits of Micro Continuity:  there is a free MP3 player, the system is easy and quick to set up, no need for technical know-how, details training from start to finish, recurring income generation, traffic generation is taught, sales page templates are available.

The following are disadvantages:  no dedicated shopping cart, system is not “push button wealth,”

All in all, Russell Brunson’s Micro Continuity model is extremely helpful.  Though the model looks basic enough outside, the product is indeed profitable rather than getting customers to purchase a $197 product via a sales letter.

Besides coming with a free MP3 player, the device is also loaded with the 1-day Micro Continuity recording.  Members also are immediately enrolled to the course for free for 14 days.   You are then billed $97 per month for 6 months.

Do not forget that Russell explains the specifics of the whole process.  Essentially, the training is detailed enough to allow you to understand the system and apply the techniques from conception to actual product launch.