Hey Guys,
Just going to touch a bit on SEO & long tail keywords. This has been covered before, to death in many different areas but guess what I am going to do another post on it 
But with some images and just a little more of an explanation on why they are important, rather then just saying do it.
I’ve been doing SEO now for over 3 years coming on 4 years now and I will put a lot of my personal success down to this very one skill so naturally I have a good leaning towards telling everyone they should learn it 
When I first started out in SEO the only thing I thought that was important was getting a first page ranking for my main keyword, that was it. Then as I matured more with my SEO knowledge and in actually practising the very first thing that change how I approach SEO now is the Cost vs ROI of SEO for keywords.
What does this mean?
Cost can come from time invested & from money invested.
Now whilst your main keyword might give you “lots of traffic” the cost to get there in most cases is not actually worth it, and normally your worst converting keyword.
Not only this but to top it off. If you focused on long tail keywords and content you would be tripling your total traffic you could ever hope to get from just focusing on the main keywords.
Let me show you an example from my wifes site. I love using her site as an example because she knows nothing about SEO or marketing yet is doing the basic steps (with advice from me if she will take it :P) and really kicking butt.
Okay so what is this really simple image telling you?
Well there was no need for me to show you all of the keywords but this an image from the last 30 days worth of traffic from Google Australia to Jens wedding site.
You can see she has had 8983 searches from 4876 DIFFERENT keywords.
Let me just say that she ranks on the first page for wedding as well.
About 70% of her traffic is purely from longer tail keywords that are returning maximum of 5 searches a month.
If she relied only upon her top keywords then she would only have around 2000 uniques a month.
So what is your best focus to be able to take advantage of long tail keywords?
Well believe it or not, “most” of it does not come from difficult SEO, in fact it is the easiest to do of all. You can gain searches merely by having all of your On-Page factors in place correctly.
For every topic you think about writing content on, the first thing you should do is find the long tail equivelant of that topic and base your article around that keyword (presuming it makes sense to write on it) and write some a quality article on the topic. If you can add a few articles to your site every week, then you are adding a mass of keyword terms to your site just waiting for someone to search them in Google.
But it is also extremely important that you keep SEO going to the main of your site and also to some of your inner pages. The reason for this is that it will help pass the SEO value from your main page, to your individual content pages which will in turn provide them an extra chance/boost in the search engines.
If you can continually add just a few articles to your site each week. Then I guarantee that within 6 months you will see that you get 5 to 10x the traffic from long tail keywords, then you would if you ranked on the first page of Google for your main keyword term.
Hopefully this post has encouraged you to take a look at the focus of your site and start getting some extra quality content up
Regards
Marc
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Great training information Marc. I have a lot more knowledge now about utilizing long tailed keywords with articles and site promotion using articles and long tailed keywords. Sort of like the motto if you do it why not do it right.
Joaquin