SEP 02 2011

Narayana Murthy - What can the (retired) CEO of a $6B a year company teach you?

by Daniel Turner 14 Comments

 

A lot!

 

I'm very much a believer in mentors.

 

What most people miss in that statement however, is that mentors are all around us, everyday.

 

They are in magazines we read, in movies we watch, in books we read... my point is, we don't need to KNOW them, to learn from them.

 

Narayana is one of those guys.

 

I don't know him from a bar of soap, in fact, until this article, I had never even heard of him.

 

But he's one of the founders of Infosys, a company that was started 30 years ago, now has 130,000 staff, turns over $6 Billion a year, and KEEPS 25% of that for its bottom line.

 

That's a lot of profit.

 

Now, I have to give kudos where kudos is due, so thanks goes to Verne Harnish from http://www.gazelles.com which by the way I highly recommend you sign up to his newsletter, it's one of the few that I read myself on business growth.

 

So what has all this got to do with Narayana Murthy?

 

Well, he wrote a farewell letter as a part of his move from CEO to Chairman Emeritus for Infosys, and in it, are some absolute gems.

 

Now, for you and your business, you may not be able to apply them right now or maybe you can, I don't know, but they are most definitely worth reading, and I for one got more of these 7 pages than I do out of most 2 day seminars I've gone to.

 

Give me 7 pages of insights from the (ex) CEO of a $6B company any day...

 

I hope you enjoy ;)

 

 

 

 

It was on one of those rare nights at home during the late eighties. I was huddling with my young children, Rohan and Akshata, when Rohan, the most mischievous child I have ever come across, asked innocently whether I loved Infosys more than him and his sister. I got away from that embarrassing situation by saying that I loved my children much more than anything else.

 

However, even today when we reminisce about the incident my children are not fully convinced that I was telling them the truth. When I was spending 16 hour days in the office and was away from home for as many as 330 days in a year it was hard for my children to believe in my commitment to the family.

 

There is no doubt that the Infosys journey has been an integral part of my life. I have been the Number One actor in every major decision taken in the company. I have rejoiced in every significant milestone of the company. I have commiserated in every false step that this company has taken.

 

The best analogy that I can think of for this separation between Infosys and me is that of one's daughter getting married and leaving her parents' home. Yes, the parents will be there when she needs them and they will be happy that she is starting a new life in an exciting new environment.

 

It is not easy for me to write my last article in the Annual Report of the company. As I write this a mosaic of images from the past whizzes through my mind. The list seems endless and it would be difficult to narrate them all in this article.

 

So let me highlight a few of them.

 

The day we assembled in my tiny apartment in Mumbai to decide that respect from every stakeholder was the most valuable thing for us.

 

The day we convinced our first US customer to close his own operations at SEEPZ and hitch his future with ours was a significant milestone for us.

 

The day we won the MICO data center contract, starting as an underdog and going on to differentiate ourselves based on our advanced mathematical modeling competence, was a day that boosted our confidence as engineers.

 

The day we inaugurated India's first software campus is still vivid in my memory.

 

Distributing 27 per cent of the company's equity among our employees was a proud moment for those of us who have always considered the idea of sharing wealth to be an important part of our social responsibility.

 

Listing in India in 1993 pushed us to become leaders in corporate governance.

The joy of being India's first software company to be certified at Level 4 of the Capability Maturity Model of the Software Engineering Institute at Carnegie Mellon was clearly what enhanced our own belief in quality...

 

... NASDAQ listing, how important it is for an Indian company.

 

Opening ultra modern offices world over heralded our aspirations to be a global company.

 

The inaugurations of our two education centres at Mysore were sound reaffirmations of our long-held belief in the importance of education and research.

 

Participating in the Billion Dollar Day function declaring several special dividends and bonus shares, becoming part of NASDAQ-100, starting our banking group, creating Infosys Consulting and Infosys BPO, building more than 28 million sq. ft. of world-class development centers, winning several prestigious global awards and establishing the Infosys Foundation are milestones that brought us great pride.

 

There have been some moments of great dilemmas and sadness too.

 

Bidding goodbye to perhaps the brightest of my co-founder colleagues early in the journey was disheartening.

 

Refusing to accept unreasonable terms and walking away from business with a Fortune 10 company was a test of our resolve.

 

Accepting the resignation of a senior colleague and dealing with the instance where our code of ethics was jeopardized were tests of adherence to our values.

 

Deliberating all alone on the resignation offer of a co-founder is not something I would wish even upon my enemy.

 

Being accused of violating our own high standard of business ethics recently made me lose several nights of sleep.

 

Occasional incidents of the organization turning bureaucratic the inability of some of our leaders to take quick and firm decisions and the movement company interface becoming less business-friendly from time to time are things that make me sad.

 

But then this tapestry of happy and not so happy incidents is normal and keeps life exciting

 

What have been the lessons from this extraordinary marathon?

 

Assembling a team of extraordinary people who have displayed outstanding capabilities through their value system competence, low ego and high energy is crucial to the progress of any institution.

 

The differentiation comes from ideas and ideas come from bright minds. Therefore, good people are the primary assets of a great organization.

 

It is essential to realize that even the best people may not be able to run the entire marathon.

 

Different people run out of endurance and intellectual horsepower at different points of time. Some people drop out of the marathon since they do not see any value in an organization when their own time under the arc light is over.

 

A leader's responsibility is to recognize this, provide them opportunities outside the organization, and usher in suitable replacements. Infosys' journey is replete with many such examples.

 

Many intelligent people possess a high ego and low patience to deal with people less capable than themselves.

 

Leaders have to manage this anomaly very carefully; counsel these errant people from time to time, and allow them to operate as long as they do not become dysfunctional and start harming the organization.

 

If they do cross the threshold it takes courage to inform the individuals that their time in the organization is over and that they have to leave. However, one aspect that marks out a truly superior organization is the ability of its employees at all levels to be driven by values and to ensure adherence and compliance under any circumstance. No individual is high or important enough for an organization to put up with non compliance.

 

Leadership by example is what creates trust in people to follow a leader.

 

As long as a leader is able to show his or her sacrifice and commitment to a cause others will follow him or her I am glad we decided on respect from our stakeholders (customers, employees, investors, vendor partners, government of the land and the society) as the primary objective of the company I have seen hundreds of instances of such leadership-by-example at Infosys.

 

A sense of ownership among employees is extremely important to build a long term future for a corporation.

 

Such ownership comes from fair merit based and generous sharing of wealth and perquisites among each member of the company. This is my answer to many of my friends who wonder why when Infosys was founded I took a small percentage of my earlier salary while every other cofounder's salary was increased by at least 10 per cent.

 

The same friends tell me that they do not know of any other instance where as much as 10 to 15 per cent of the company equity was given to co-founders who had just 12 to 18 months of work experience.

 

I do not know of any Indian company that has given away as much as Rs 50,000 crore (at current stock prices) of stock options to employees. Today, every Indian employee at every level who joined us on or before March 2010 is a stockholder of Infosys. The point I would like to make is that such acts demonstrate that our leaders walked the talk in sacrifice and commitment.

 

Strategy is about ensuring sustained differentiation in a changing environment for better net income margins. Differentiation without better net income margins is meaningless.

 

In my opinion operating margins and earnings before taxes depreciation and amortization (EBITDA) are not appropriate measures.

 

In fact the best measure of differentiation is the per capita free cash flow generated.

 

Such cash flows bring cash to invest in better people, research and development infrastructure, training and better customer and employee confidence.

 

The famous Harvard historian Niall Ferguson says in his book Civilization: The West and the Rest that the six attributes that have made Western civilization dominant during the last five hundred years are competition, science, property rights, medicine, consumption and a good work ethic.

 

I have been saying for many years now that the factors that differentiate a corporation from its competitors are an enduring value system, open mindedness, pluralistic and meritocratic approach and practicing speed, imagination and excellence in execution.

 

Leaders have to focus on creating such an environment. Leadership is about taking bold and firm decisions with incomplete information in an environment of uncertainty: Leaders who waffle do not inspire confidence in their people.

 

My decision to walk away from a Fortune 10 company when they contributed 25 per cent of our revenue was one such example of decision making under uncertainty. It was a tough decision that was taken so calmly and firmly that the head of sales at Infosys at that time thought I was not bothered about the future of the company. I had to explain to him that I did indeed agonize over it but that as a leader I could not be driven by panic since such an important decision required a calm and composed mind. Every leader must have a mental model of his or her business with at best five to seven parameters that determine sensitivity to revenue and net income.

 

It is important to update that model suitably as the business landscape changes. Any leader who cannot quickly do such sensitivity calculation would not be able to take quick and bold decisions.

 

Even today I carry and update the mental model of our business in my mind.

 

Generosity is an essential part of a leader. It is the foundation on which teamwork is built.

 

The ability to share the limelight with ones colleagues, the ability to step aside and give opportunity to younger people when they want that fame, power and glory: and the ability to provide a safety net of advice for them is an important aspect of strengthening the future of an organization.

 

I must say that Infosys has done a good job in bringing two such transitions before I leave the portals of this company.

 

Scalability is the true test of the endurance of an organization.

 

The ability to grow successfully without losing quality, productivity, employee, investor and customer satisfaction and the spirit of a small company is what makes Infosys a great company.

We have grown from 50 customers to 620 customers from 10 projects to 6,500 projects from 100 employees to 130,820 employees from 100 sq ft to 28 million sq ft of built up space and from 100 investors to over 450,000 investors.

 

Such a scalability exercise has been successful thanks to our PSPD model of operation.

 

PSPD stands for Predictability of revenues, Sustainability of such predictability, Profitability of such realized revenues and Derisking.

 

Predictability happens because of a good forecasting system that derives realistic data from the trenches and tempers it with the wisdom of senior business leaders.

 

Sustainability refers to the systems that help the efforts of sales people beating the pavement and meeting customers to make the prediction true, the efforts of our delivery people to deliver quality products on time within budgets, and to the efforts of our finance people raising the invoice on time and collecting money on time.

 

Profitability refers to the systems that help our people make value-based sales, follow rigorous budgeting exercises, control costs, get best value for money and ensure the agreed-upon profitability.

 

Derisking refers to systems that identify risks in various dimensions of our operations - people, geographies, technologies, application areas and services - collect periodic data, review the risk levels and mitigate them.

 

Innovation is the best instrument for creating sustained differentiation.

 

However it must be accepted that revenues for a corporation come from well understood ideas and business models.

 

For example, most of a bank's revenues will come from borrowing money at a certain rate and lending it at a higher rate. Part of the profits from such models will be used for research and development to generate new ideas.

 

A few of these ideas will be seeded and some of them will become mainstream revenue earners. Therefore, it is very important for a leader to focus on innovation particularly when the times are good.

 

Customers put food on our table.

 

Therefore, we have to have a laser focus on exceeding their expectations, being open and honest with them, and ensuring that they look good in front of their customers.

 

Employees are the only instruments we have to make our customers and investors succeed.

Therefore, we have to create an environment of openness, meritocracy; fairness, transparency, honesty and accountability amongst our employees.

 

Our investors understand that businesses will have their share of up and downs.

They want us, the management, to level with them at all times. Therefore, "when in doubt, please disclose" is a good policy for a corporation.

 

Society provides customers, employees, investors, bureaucrats and politicians. Therefore, earning the goodwill of every society that we operate in is extremely important for us.

 

Global benchmarking is a powerful instrument that helps us to improve our self-confidence, compete with the best global competitors and serve our customers better.

 

We are our main enemies

There is no external enemy. Our failures are because of our lack of commitment to our cause, our inability to accept meritocracy and our indifference to honesty and want of a good work ethic amongst our leaders.

 

Performance alone is the key differentiator.

 

This stems from my belief that performance leads to recognition, recognition brings respect and respect brings power.

 

We have demonstrated that businesses can be run legally and ethically that it is possible for an Indian company to benchmark with the global best and that any set of youngsters with values hard work, team work and a little bit of smartness can indeed be successful entrepreneurs.

 

I have realized that humility, grace and courtesy are genuine only when you have power and glory. That is why the leaders at Infosys have practiced this time and again.

 

Humility provides us the strength of mind to learn from people better than us. Grace and courtesy make us worthy competitors.

 

The crucial things we have to do in the future are to recognize our weaknesses; be open-minded about learning from people better than us; learn from our mistakes and not repeat them; be humble, honest and courteous; benchmark with the best in every dimension; use innovation to perform at global levels; and create a worthwhile vision and improve every day.

 

This is how our mantra of focusing on speed, imagination and excellence in execution will take this company very far.

 

This is my prayer .

 

I rather you hate me for what I am than love me for what I am not..

 

---

 

You can also read Vernes thoughts at his post here:

 

http://www.gazelles.com/insights_print/insights_print_18-aug-11.html

 

As usual, I'd love to hear your own thoughts, and what you got out of this.

 

Sincerely,

 

Daniel Turner

 

Comments (14)

  • 10 September 2011 am30 05:42 |

    Hey Daniel, I can see why Narayana Murthy's company has preformed so well over the years. The following statement sums it up for me. "Therefore, we have to have a laser focus on exceeding their expectations, being open and honest with them, and ensuring that they look good in front of their customers."

    Mr. Murthy understood how to treat his customers and wasn't just in it for the money. He scarified his own salary in the beginning and was an awesome example and a selfless act to grow the company.

    If more companies would go back to this type of business that supports their customers and provides excellent value they will have loyal customers for life. This is the example I am following for my Internet business. To provide excellent quality to my customers with a selfless heart. I know it will provide dividends down the road.

    Thanks for sharing this awesome post.

    • Daniel Turner
      13 September 2011 am30 06:51 |

      You're most welcome, sometime soon I hope that the "pillage" mentality of online will be dead and gone, unfortunately it's still the wild wild west, and during those times, there will always be cowboys having their way

      Daniel

  • 08 September 2011 pm30 22:36 |

    Wow that is quite something. What impressed me most was the measured, common sense approach to everything. And waht a success story, it doesn't get much better than that. of course there is a personal cost, he obviously had to sacrifice a good deal of family time for this.

  • 06 September 2011 am30 08:37 |

    First, I must commend Daniel for sharing this letter with us, because prior to this, I've never heard or read anything about Narayana Murthy, but knew Infosys.

    "Humility provides us the strength of mind to learn from people better than us. Grace and courtesy make us worthy competitors." Those are great words of timeless truth of the truly great. No genuine leader has ever avoided that truth and remained in his post for long and the contrary is very true.

    Reading the intro of this letter about balance of family and work is price that needs proper negotiation. The last thing a man wants is to make great corporate achievements and useless family history.

    This is a unique legacy of a true visionary!

    • Daniel Turner
      06 September 2011 pm30 13:43 |

      "This is a unique legacy of a true visionary!"

      Well said John, well said, I couldn't agree more

  • Patrick
    05 September 2011 pm30 18:34 |

    As a 62 year old "Newbie" to internet marketing and a new customer of CWS I appreciate that we both find Narayana's farewell letter equally inspirational. Thanks for the link.

    Patrick

    • Daniel Turner
      06 September 2011 am30 00:41 |

      You're welcome Patrick, anyone who has any sense of value will find inspiration in his words

  • 04 September 2011 pm30 15:19 |

    Thanks Daniel,

    It's truly inspiring to read about what he did and how he kept true to his own believes. He is an example that most of the BIG corporation should follow!

    Thanks for sharing :-)

    Philippe

    • Daniel Turner
      05 September 2011 am30 01:22 |

      Yep, hes someone who has kept true to his values, and not allowed typical "corporate process" to change him

      A true inspiration

      Daniel

  • 04 September 2011 pm30 12:58 |

    Hey Daniel, thanks agin for this very interesting read, always keeping us up to date on whats happening and bringing us new info, Thanks agin, keep it coming its an invaluable education to me, best wishes, chris x

  • 04 September 2011 pm30 12:44 |

    "I got away from that embarrassing situation by saying that I loved my children much more than anything else."

    A poignant response experienced by many part time internet marketers who are burning their midnight oil in search of Nirvana.

    It disturbs the core of our being.

    May be we should dedicate some more time to our kids and family. After all, we are trying to do all this and more only for them.

    Wish we had a magic wand,

    John

    • Daniel Turner
      05 September 2011 am30 01:24 |

      Hi John, yeah, finding the balance between family (first), health (second), and work (third) is one of lifes greatest challenges

      As my mentor told me, "the path to enlightenment for the monk is a noble purpose, the path to enlightenment for the house holder, is the greater purpose"

      Daniel

  • 04 September 2011 pm30 12:17 |

    Narayanamurthy is a legendary figure in India and is considered to be the go father of Indian IT.With investment of Rs.10, 000 ($250.00 approx) from his wife he started Infosys (1981) which later morphed into the 6 Billion USD company . I hope that even though he is leaving the company like infosys , his vision will be followed by his successors of the company to make it bigger and may be one of the most successful companies in India in future.

    • Daniel Turner
      05 September 2011 am30 01:26 |

      Hi Iris, I agree, the true worth of a leader is not in what they create, but in what they leave behind for others to build upon.

      I think his legacy will not just continue, but thrive given what he stood for, and who he was.

      Daniel

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